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ArtsandWines.com
Launches Next Generation in eCommerce Community.
SAN
JOSE, CA February 14, 2006 ArtsandWines.com announces
the launch of a totally new Concept in bringing unique Artisan
Works to the Consumer – the ArtsandWines.com Community.
Artisans
create Works of personal expression. The Consumer wants
to know who the Artisan is and why he/she created his/her
Works. The Artisan wants to know how Consumers react to
their Works
Communication.
Dialogue. Interaction . . .Community. . . . http://www.artsandwines.com
“We
are creating a deep and interactive Community of Artisans
and Consumers, not just another two dimensional tonnage
based online catalog. If someone is going to buy unique
and personally inspired Works, then they want to know the
Artisan. It makes sense to use the tools of Community and
broadband delivery to bring the Artisan and Consumer closer
together, “ said Elliott Dahan, CEO of ArtsandWines.com
At
the core of ArtsandWines.com is the “Featured Artisans”
presentation which gives each Featured Artisan their own
web page where they can present their biography, philosophy,
and portfolio. Each Featured Artisan has his or her own
Forum to encourage dialogue and interaction between the
Artisan and Consumer. In the coming months, audio and video
features will be added to bring the Artisan closer to the
consumer.
“Research
has shown that Artisan Crafts is a $10 Billion/ Yr. Industry
and the overwhelming majority of Artisans do not want to
build, maintain and update an e-commerce website. Retail
revenue from these sites (Artisan’s own website) is
typically less than 5% of their total sales,” Dahan
added. “The time is right to bring the Artisans and
Consumers together in an interactive and personal Community.”
Going
forward, ArtsandWines.com will maximize both Broadband
delivery of multimedia and enhanced Community features to
bring the Consumer and the Artisan even closer together
in real time.
The
ArtsandWines.com Community at Launch consists of eight
screened and personally selected Artisans in the areas of:
painting, clay/ceramic, original prints, wood, folk art,
fiber & fabric and home & garden. The ArtsandWines.com
Community will expand to twelve Artisans by the end of February,
adding areas such as: glass, metal and wine art.
FOR
ADDITIONAL INFORMATION:
Kathy Dahan
ArtsandWines.com
Kathy@artsandwines.com
650-968-1143
http://www.artsandwines.com
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